17 / Tourism
Tourism & Hospitality
Kenya's tourism industry has experienced rapid recovery and growth, driven by expanded international arrivals, record domestic travel, and higher per-visitor expenditure.
17
Tourism
KSh 224B
Tourism revenue (2021/22)
KSh 564B
Tourism revenue (2025/26)
KSh 564B
Tourism revenue (from KSh 224B in 2021/22)
2.76M
International arrivals (from 1.21M in 2021/22)
5.15M
Domestic bed nights (from 4.0M in 2021/22)
7.91M
Total tourism activity (+51.8% surge)
KSh 204,298
Average spend per visitor (from KSh 189,000)
Key Achievements
- Tourism revenue has more than doubled from KSh 224 billion in 2021/22 to KSh 564 billion in 2025/26
- International arrivals more than doubled from 1.21 million in 2021/22 to 2.76 million in 2025/26, showing Kenya's growing appeal in global tourism
- Domestic bed nights increased from 4 million in 2021/22 to a record 5.15 million in 2025/26, showing strong local tourism support
- Total tourism activity has surged from 5.21 million in 2021/22 to 7.91 million in 2025/26, a 51.8% increase
- Average spending per visitor increased from KSh 189,000 to KSh 204,298, further boosting the economic value of tourism